Birds of a feather flock together
St. Anton am Arlberg and its cooperation partners Audi, Fischer and Schöffel share not only an image and target audience. The brands are also a perfect match in terms of their core values. In keeping with the motto ”Together we are stronger“, the region and the partners support each other - be it at events, market appearances or other activities. A cooperation which of course also benefits holiday guests.
Schöffel
”Ich bin raus.“ English: ”I’m out of here.“ The slogan of the Bavarian-based brand leader in the field of functional outdoor and ski clothing also captures the essence of St. Anton am Arlberg to a T. The sporty image - catchword Premium Casual - unites as well as shared values. Tradition and sustainability are at the top of the list for both partners as an attitude to life and guiding principle for further development. As outfitters for the ÖSV team, Schöffel regularly accompanies top athletes to the Arlberg. Further synergies result from the collaboration of both brands for the summer. Photo shoots, competitions and joint brand appearances whet the appetite for summer holidays ”outdoors“.
Fischer Sports
The tradition-steeped Austrian company is the world market leader in Nordic skiing, one of the largest ski manufacturers in the world - and is right at home in St. Anton am Arlberg. This also appeals to the winter sports-loving public, who can always find the latest Fischer equipment in local sports shops. Holidaymakers can test out the latest models from the principal partner Fischer and other manufacturers, especially during ski tests at the beginning of the season. Fischer often decides what will be ”in“ the season after next during product tests and further development in the ski area, which also serves as a backdrop for photo shoots. In addition, there is regular support in the form of competitions at various sporting events.
Audi
St. Anton am Arlberg shares a pioneering spirit with the car manufacturer: The region once invented a new skiing technique for the much-loved snow sport, while Audi invented four-wheel drive. Interested parties can experience how a modern electric car handles in high winter conditions at the Audi driving experience in St. Anton am Arlberg. Just borrow one of the latest Audi models during the event and take it for a spin all over the mountain. Want to take it to the next level? The Audi ice experience allows you to test your skills in extreme situations on a challenging course. Needless to say, both partners have a strong focus on nature conservation and sustainability and use only electric vehicles, powered by regional green electricity.
