St. Anton am Arlberg and Fischer
An innovative partnership
St. Anton am Arlberg sets great store by its strategic cooperation with renowned Austrian ski manufacturer Fischer. Fischer Sports GmbH extern is the world market leader in Nordic skiing and one of the world's leading brands in alpine ski sport. Similar to the Austrian ski manufacturer, St. Anton am Arlberg, the birthplace of alpine skiing, is celebrated for its innovative and cutting-edge technology. These qualities unite them profoundly and are the perfect recipe for a successful collaborative venture. The basis of this partnership is the important role played by St. Anton am Arlberg as a "test track" for the development of Fischer's new model range, "The Curv".The Curv ski range combines the performance of an all-out racing ski with the versatility of an all-rounder and is therefore the perfect choice for skiers who don’t make compromises.
Extensive collaboration
The most visible signs of this collaboration are St. Anton am Arlberg Tourist Board staff on the slopes with Fischer skis, complemented by the correspondingly prominent role of the St. Anton am Arlberg brand in diverse media, photo and video shoots in the region. Other joint campaigns (competitions, ...) and market appearances are also part of the collaborative agreement.
About Fischer
Fischer Sports GmbH is one of the world’s leading brands in alpine and Nordic ski sport and known for its innovative and cutting-edge technology. Fischer is also one of the largest manufacturers of high-quality ice hockey sticks. Fischer’s vision is to be the first choice for winter sports enthusiasts with outstanding products created for unforgettable moments and new individual best performances. The privately owned company employs nearly 2000 people, all of whom share the passion and dedication for winter sports. Fischer Sports GmbH was founded in 1924 in Ried im Innkreis, Austria, where the headquarters are still located today. Production takes place there as well as in Ukraine. Löffler, part of the Fischer Group, is also based in Ried im Innkreis.
